Length
of Advertising Campaign
Is your campaign falling short of your expectations? You may not have been
in the public eye long enough. The best way to start making sales is to make
a brand for yourself. Be creative and fresh, and then stick with it.
Each ad you place may not
produce more sales that week, however, it will increase
your traffic. The more traffic you have, the more your site is
bookmarked and passed around, the more the search engines move
you up in the ranks -- the more sales you will have. In the end,
an ad that produced no sales now, will produce sales
later.
Of those that will act on
your ad, it can take at least seven views of your advertisement
before they act. Make sure it has been around long enough.
Copy/Design
The text copy, banner or button may not be appealing to visitors. If your campaign's
normal advertising angle isn't working, even though you've given it time, try
something new. We can assist you in some of your needs and we offer an affordable
banner, box or button design service.
Market
Saturation & Demand
If you're selling the same thing as everyone else, you may be on the losing
end of advertising.
You may have an excellent
product or service, yet your sales are low. Often, there is not
as much of a demand for them.
Timing
When the economy dips, many companies continue to flourish while others suffer.
Remember that the economy can play a role on when your ad will work.
If your product is best suited
for a holiday, advertising year-round could be a mistake. You
may want to save your advertising dollars and do a sudden blitz
starting at least 6-8 weeks before the holiday.
Placement
Do your best to ensure that your ad is in a section or on a page that pulls
in the target audience you need.
Thank you for advertising
with Busy Parents Online Magazine and giving us the opportunity
to support you in return. Please don't hesitate to ask for more
information.
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