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  Heinz Ketchup ezsquirt purple catsup

Color Me Confused
By Darlene A. Buechel


Little Emily graced me with a gap-toothed grin as she squirted catsup on her plump, juicy hotdog. Her sweet, squeaky, "Here Auntie, have a bite," was drowned out by my tomato-curdling scream.

"Ewwwww! What's that?" I stared in horror as a big, purple glop soaked into the bun.

"It's our new cool catsup. We have purple and green in the cupboard," Emily smiled.

Color me confused, but the thought of purple catsup made my brow wrinkle almost as much as Granny Clampett's face. Believe me, I am not a catsup snob. In fact, I consider it one of the major food groups and think nothing of dousing fries, potato chips, hamburgers and fish sandwiches in rich, red catsup. The problem arises when the catsup is not bright red, but Grinch Green or Passion Purple. I know color shouldn't affect the taste, but the thought of purple catsup is enough to give me sweaty palms, dry mouth and heart palpitations (similar to seeing Brad Pitt on the movie screen).

So what's the deal with all these food companies trying to "new and improve" their products? It's getting to the point that I'm afraid to put anything into my grocery cart these days.

For instance, I recently stood in the garbage bag aisle and my brain turned to compost as I stared at the different brands, sizes and colors of bags that just get thrown out anyhow.

Whatever happened to black cinch sacks for garbage and clear plastic bags for recyclables? Scented bags, that's what! I actually saw French Vanilla-scented garbage bags on sale. For only three times the cost of plain old plastic-scented bags, I could buy a garbage bag that would "soar my senses" with aromatherapy. Somehow, the thought of my garbage smelling better than myself made me yank out my hair -- not my checkbook.

So, besides sweet Emily, who buys this supply of purple catsup and vanilla garbage bags? Probably the same try-anything-once folks who throw a vertically striped jar of peanut butter and jelly into their grocery baskets. Frankly, I find that concept as un-American as a kid who won't eat PBJs at all. Everyone knows you have to slather creamy, gooey peanut butter on one slice of Wonder Bread and then spread sweet, sticky grape jelly on another piece before doing the old "slap and squish." You know, slap the bread together and squish to join the flavors. The thought of calmly spreading peanut butter and jelly at the same time should be grounds for court-martial!

With all of these bizarre foodstuffs, it scares me to think what the world will be like when my kids (now teenagers) go forth and multiply (after college and marriage) and take their tiny tykes to the grocery store.

Will the little darlings beg for pink macaroni and cheese? Will their lime-green mustard clash with the purple hot dog nestled in its navy-striped bun? Color me old-fashioned, but no grandkid of mine is going to be served purple oatmeal or green Spaghettios. Even if I have to stockpile "normal" foods, I will serve the little sweethearts food that is good, nutritious and THE RIGHT COLOR.

Now, all this talk about food is making me thirsty. Excuse me while I pop the top of a Code Red Mountain Dew. I know this soda "should" be green, but I broke down and tried a free sample the other day and its sparkly cherry taste is just like a kiddie cocktail.

See, I'm not so set in my ways. I may never dunk my chips in green catsup, but color me courageous; there may be hope for me yet.


Darlene Buechel, a Wisconsin Cheesehead, hates cooking but enjoys reading, writing and eating "the right color" foods. She has been published in several children's magazines and is working on a middle-grade chapter book.

 

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